Committed to fighting fraud

IDfy is helping build a world without fraud where people and businesses can engage with confidence. As a gatekeeper, IDfy ensures that only the real can enter and transact.


Our proprietary systems are built on the latest in machine-learning based anomaly detection, machine vision, and identity authentication techniques. These systems catch new and emerging fraud as well as fraud that previously went undetected, keeping our clients, their customers and employees safe and secure.

IDfy provides risk and fraud solutions processing a million people profiles every day for more than 150 companies. These include the best known names in:

Supporting us in our mission are VC firms

NEA, Blume Ventures, BEENEXT, Dream Incubators

Meet the team

Ashok Hariharan


Ashok is a former semi-conductor designer turned strategy consultant. At IDfy, he runs the company but keeps a keen interest on product innovations.

His escape from the world is scuba diving, which he’s been doing since he was 13.

Ashok has an MBA from ISB and a BSEE from Penn State University.

Snigdha Majumder


Snigdha heads operations and customer delivery at IDfy after having handled operations and consumer experience at DHL, GE, and Flipkart.

She is a fitness freak, plays racket sports and adores Roger Federer.

She holds a PhD. in Business Strategy from Indian Institute of Foreign Trade, New Delhi. Snigdha is a LEAN Six Sigma certified specialist.

Paritosh Desai


Paritosh joined IDfy after heading up the Product function at Ridlr (An Ola Company).

Paritosh has more than 18 years experience leading Product Management functions across the globe. Product Development and User Experience are his key areas of interest.


He loves traveling, listening to music, and plays any sport he can lay his hands on. 


He holds a Masters in Design Methods from Institute of Design, Chicago; and a Masters in Environmental Engineering from Illinois Tech. 

Wriju Ray


Wriju was Director of Life Sciences at British Telecom where he launched the industry’s first R&D cloud service across 11 countries.


He handles the business side of things at IDfy.

He is a jazz aficionado and is interested in Impressionist and Post-impressionist paintings.


Wriju has an MBA from INSEAD.

Ashish Sahni


Ashish joined IDfy after having led the CTO India function at Barclay's.

In his 25-year career of delivering technology solutions to Fortune 100 companies, he has architected and built Financial Services platforms across Retail Banking, Corporate Banking,  Investment Banking, and Capital Markets.

Ashish is a wildlife enthusiast, loves playing tennis, and enjoys live rock music performances.


He holds a Bachelor's in Technology degree from Manipal Institute of Technology.

Chief Solutions Architect

Kaushik Shah

Kaushik is the main solution architect at IDfy. He’s passionate about using technology to solve real-world problems with Ruby being his Elixir.


He chills to Celtic, Western Classical and Trip Hop music; the Irish musician Enya being his favorite.


Kaushik holds an Engineering degree from Mumbai University.

1800 123 4339
4-F, Rushabh Chambers, Plot No.609,
Off Makwana Road, Marol Naka,
Andheri (East), Mumbai - 400059 - India 

Towards a world

without fraud.

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