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Assistant Manager – Brand

Job Description:

We’re looking for an Assistant Manager – Brand to develop and execute marketing campaigns that build IDfy’s brand position in key stakeholder communities. These communities include markets, customers, investors, and potential employees. If you enjoy playing around with nuances of messaging and communications, have a keen eye for detail, and an instinctive feel of how people react to verbal and non-verbal cues, you are the kind of person we are looking for.


Experience Required: 2-5 years
Annual Salary Range: INR 10,00,000 – 12,00,000
Job Responsibilities:

• Understanding, upholding, and continuously refining IDfy’s brand personality definition. Effectively communicating the same across the organisation to ensure consistency across all touchpoints
• Creating and maintaining IDfy’s brand guidelines
• Building IDfy’s presence across news and media channels. Ensuring our messages are broadcasted accurately creating the right perception in the minds of key stakeholder communities
• Building IDfy’s brand as an employer of choice with engineering and business executives
• Ensuring our social media accounts have the right content aligned with our brand positioning


Candidate Attributes:

Graduation with 2 years of relevant experience
MBA with 0-2 years of experience
• Knowledge of Brand Management, Branding, Employer Branding, Social Media, Digital Media, Brand Manager
Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail


Job Category: Marketing
Job Type: Full Time
Job Location: Mumbai

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Who we are

IDfy is the Fintech ScaleUp of the Year 2021. We build technology products that identify people accurately. This helps businesses prevent fraud and engage with the genuine with the least amount of friction.

If you have opened an account with HDFC Bank or ordered from Amazon and Zomato or transacted through Paytm and BharatPe or played on Dream11 and MPL, you might have already experienced IDfy. Without even knowing it. Well...that’s just how we roll.

IDfy has authenticated 100 million people and aims to help bring half-a-billion people into the formal economy over the next two years.

IDfy’s investors include TransUnion, MegaDelta Capital, BEENEXT, and Dream Incubator. Blume Ventures is an early investor and continues to place their faith in us.

Check out our LinkedIn page to know more.

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