Lending to Retail.
We Connect Every
Signal.
From kirana shop verification to income seasonality detection to network-risk alerts, we help retail lenders sanction faster, detect fraud earlier, and approve smarter. Because in retail lending, trust isn't built on documents, it's built on intelligence.

Group Lending Fails When Household Risks Stay Hidden
Paperwork Blindspots
Basic KYC, bureau scores, and CPV checks miss real business activity, spending behaviour, seasonality, and hidden fraud signals.
Misclassified Borrowers
Wrong MCCs or weak statement checks distort LTV, repayment capacity, and early-stress assessment.
Manual Dependencies
Field visits, manual PDs, and document-led verification delay decisions and push good borrowers to faster competitors.
Undetected Stress & Fraud
PDF tampering, disguised inflows, overleveraged households, and network-level risks slip through early checks leads to diversion risk and stressed portfolio quality.
IDfy Reimagines Other Retail Loans

- Automated parsing with tamper detection
- Categorizes inflows/outflows (cash, UPI, POS, salary, EMI load)
- Detects disguised income, leakage, diversion, seasonality
- Computes surplus and EMI-to-income ratios
Why IDfy for Retail Lending
MSME (Kirana)
- 85% faster onboarding by removing CPV
- Correct MCC → higher approval accuracy
- Seasonality & surplus factored into underwriting → lower NPAs
- Complete business profile from Day 1
Retail Unsecured
- 70% reduction in TAT → same-day approvals
- Fraud cut at source via multi-signal screening
- Early stress detection reduces NPAs
- Higher approval rates for thin-file borrowers via alternate data
Trust at scale
Numbers don't lie. Neither do we.
















