India’s Full-Stack DPDP Compliance Platform
Powering Real-World DPDP Implementation Across India’s Leading Enterprises
Why India's Leading Enterprises Choose Privy
Privy by IDfy helps enterprises operationalise DPDP compliance across consent, data principal rights, PII discovery, cookie governance, privacy risk, incident management, and third-party risk.
Proven across 50+ live implementations and recognised as the winner of the NeGD DPDP Innovation Challenge, Privy combines deep regulatory expertise with execution speed and audit-ready evidence.
Recognised for Privacy Innovation.
Trusted by India’s Leading Enterprises.
50+
Enterprises
Trust Privy
10+PB
Personal Data
Discovered & Governed
500M+
People
Privacy Rights Protected
2B+
Consents Records
Governed in Real Time
Winner of NeGD-DPDP Innovation Challenge
Key Awards
Recognised for turning privacy intent into real-world implementation.
Trust & Privacy Platform of the Year
Data Privacy Product of the Year
Privacy Technology Leadership Award
Certifications & Industry Recognition
Backed by global standards and recognised by leading industry platforms.
Powering DPDP Implementation Across 50+ Enterprises
- Banks
- Insurance
- eCommerce
- Logistics
- Retail
- Healthcare
- SaaS
- Fintech
The View from Your Privacy Control Tower
Privy gives enterprises a complete 360° view of privacy operations, all powered by one intelligent layer that ties everything together.
Consent Lifecycle Management
Manage consent, preferences, data principal rights, and cookie compliance across customer journeys.
Continuous Compliance and Risk Management
Keep privacy processes under control through structured assessments, incident workflows, and vendor risk governance.
Personal Data Discovery and Governance
Discover, classify, map, and govern personal data across systems, applications, vendors, and business processes.
AI Compliance Co-pilot for Privacy Operations
Privy’s AI-Compliance Co-pilot helps privacy teams scan journeys, surface gaps, monitor risks, and connect evidence across the privacy lifecycle.
It works across consent, rights, PIAs, incidents, third-party risk, cookies, and data discovery to help teams stay audit-ready as privacy operations scale.
What Privy Helps You Operationalise
sits across systems
sits across systems
Voice of the Customers & Awards
Trust is fundamental to the security business, and it extends beyond the products we offer to how personal data is handled. Our collaboration with Privy by IDfy brings together our understanding of the security industry and their expertise in privacy implementation, enabling a more structured approach to DPDP while reinforcing the trust our customers place in us.
Ajay Singh Raikuwar
Head of Infosec
It has been very good experience working with you and IDfy team. Selecting a privacy technology partner requires more than evaluating product capabilities. We valued IDfy's understanding of the DPDP landscape and its experience of working with the evolving privacy needs of financial institutions.
Jitendra Jadhwani
Sr Vice President - Cyber Security
Privacy governance is increasingly becoming a technology and business priority. Privy's approach stood out for its focus on bringing regulatory requirements and practical privacy management together in a structured way.
Ravendra Singh
Head - Engineering & Architecture
DPDP compliance brings both regulatory and operational considerations for financial institutions. Our conversations with the Privy team demonstrated a practical understanding of these requirements and how they translate into enterprise environments.
Prashant Deshpande
Chief Information Security Officer & Data Protection Officer
Privacy and governance are continuing to evolve as boardroom priorities across organisations. Throughout our engagement, discussions with the Privy team have been grounded in a clear understanding of regulatory expectations and the practical considerations involved in operationalising them.
Shruti Bagri
Manager - Legal and Compliance
Many important initiatives require balancing structure with practicality. We've appreciated the collaborative nature of discussions with the Privy team and the effort to understand how decisions translate into day-to-day operations.
Nilanjan Ghose
Chief Compliance and Administrative Officer
Balancing compliance and customer experience has always been important for us. With Privy, we now have a compliant and transparent consent management system that not only ensures regulatory alignment but also delivers a smoother experience for our users. It gives us the confidence to manage consent effectively while offering customers the clarity and control they deserve.
Sayed Suleman
CTO
We have evaluated various solutions and shortlisted IDfy as they have helped with deciphering the DPDPA guidelines and providing the tech solution, which has led to a longstanding partnership.
Praveen Mishra
CISO & SVP
At Axis Bank, data privacy and customer trust are our top priorities. Our collaboration with Privy marks a significant step toward strengthening compliance while enhancing customer experience.
N. Balaji
President & Head - Business Intelligence Unit (BIU)
Industries Privy Supports
Banking and Financial Services
Manage consent, customer rights, data discovery, incident workflows, vendor risk, and audit evidence across regulated financial journeys.
Insurance
Govern policyholder data, consent, claims data, third-party processors, customer rights, and privacy risk workflows.
NBFCs
Operationalise DPDP compliance across lending, onboarding, collections, support, vendor networks, and customer communication.
Fintech
Manage consent, customer data, partner ecosystems, data rights, risk assessments, and privacy evidence at scale.
E-commerce and Consumer Markets
Govern customer consent, cookies, marketing preferences, seller and buyer data, data sharing, and privacy requests.
Telecom and Services
Manage high-volume personal data, customer rights, consent preferences, third-party processors, and incident workflows.
Manufacturing
Govern employee, biometric and contract
worker data across plants, ERP systems and dealer networks, with consent, vendor risk and audit evidence.
EdTech and Learning Platforms
Operationalise verifiable parental consent across learner journeys, with controls for children’s data, proctoring, learning analytics, vendor contracts and audit evidence.
Frequently Asked Questions
That DPDP programmes rarely stall on the law. They stall on timing, ownership and sequence: the right team joining late, no single owner for a journey, and security reviews and data discovery coming after design. Our report, The First 50, sets out the patterns.
Privy by IDfy was built for the DPDP Act from the start, not adapted from a global GDPR tool, and covers everything from data discovery to audit evidence in one platform. It also won Code for Consent: The DPDP Innovation Challenge, where MeitY Startup Hub and NeGD tested solutions on technical, functional and legal readiness through live demonstrations. businessupturn
You need to find it, but not all at once. Across 50+ enterprises, the data map grew once scanning began: forgotten systems, old files, spreadsheets. Start with priority systems and expand while consent, rights and vendor work move ahead in parallel.
Pattern matching finds the obvious fields. Privy’s AI is context-aware, so it also finds Indian PII in documents, scans, images and unstructured files, across cloud, SaaS, endpoints and on-prem systems.