We are the 
match if you…
- are have a blend of strategic thinking, analytical skills, project management expertise, and strong communication abilities.
- This role will be responsible for driving successful go-to-market strategies and overall product growth.
Here’s what your day would look like…
Generating Customer Insights:
- Utilize customer validation techniques, buyer persona creation, customer building, and customer discoverymethods to generate in-depth insights into customer need
- Drive the understanding of customer needs through continuous research and analysis
Market Benchmarking:
- Lead market benchmarking efforts, including market segmentation, development, refinement, and competitive intelligence analysis
- Stay informed about market trends, competitors’ strategies, and industry developments
Product Strategy Alignment:
- Ensure alignment between product strategy, roadmap, and vision with the go-to-market strategy and business priorities
- Act as a liaison between sales, marketing, and product teams to ensure commercial success
- Coordinate efforts across teams for product sales, usage, and continuous enhancement
New Product GTM Strategy:
- Lead the development of the product strategy, including new use cases, customer segmentation, pricing, and sales strategy
- Assess business risks and developmitigation plans
- Drive tangible, data-driven business outcomes at the product level through the management of quantified scorecards and key performance indicators
- Develop and implement effective pricing strategies to maximize revenue and profitability in consultation with the product teams
- Develop project plans to execute the GTM strategy
Communication and Relationship Building:
- Effectively communicate strategy and vision throughout the organization
- Build strong relationships with internal and external stakeholders to achieve product goals
Ensuring Cross-Functional Collaboration:
- Facilitate cross-functional collaboration among sales, service, product, software development, content, marketing, legal, operations, and finance teams
- Motivate teams tomeet deadlines and ensure alignment in the go-to-market process
