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Join Marketing team as

Senior Product Marketing Manager

Mumbai Full Time

We are the match if you…

can develop and execute marketing strategies to increase product awareness and adoption. If you’re a passionate, experienced B2B product marketer with demonstrable success in working with emerging products and driving GTM strategies, you’re just who we’re looking for. Your projects will be yours to run, as long as they align with company objectives and brand guidelines.

Some Requirements: 

  • 4-5 years of relevant experience, MBA is an added advantage 
  • Demonstrable experience collaborating with crossfunctional teams, across 
  • geographies, including executive management, product management, operations, sales and marketing 
  • Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail 
  • A flair for innovation, ready to reinvent marketing strategies with a fresh, creative approach 

Here’s what your day would look like…

  • Lead the team of Product Marketers to develop and execute product marketing strategies to drive awareness, adoption, and retention of B2B SaaS products Create compelling messaging, value propositions, and product positioning that resonate with target audiences 
  • Collaborate with product and sales teams to develop sales enablement tools and training materials to effectively communicate product value propositions to customers Stay updated on emerging technologies and industry best practices to drive innovation and maintain a competitive edge 
  • Work with Product and Propositions teams to develop gotomarket plans for product launches and feature releases, including identifying target segments, defining pricing strategies, and coordinating marketing campaigns 
  • Analyze marketing performance metrics and customer feedback to iterate and optimize marketing strategies and tactics 
  • Produce highquality marketing collateral such as presentations, whitepapers, case studies, and website content to support sales efforts

Apply for this position



Who are we?

Eliminate Fraud. Establish Trust.

IDfy is an Integrated Identity Platform offering products and solutions for KYC, KYB, Background Verifications, Risk Mitigation, Digital Onboarding and Digital Privacy. We establish trust while delivering a frictionless experience for you, your employees, customers and partners.

Only IDfy combines enterprise-grade technology with business understanding and has the widest breadth of offerings in the industry. Withmore than 12+ years of experience and 2million verifications per day, we are pioneers in this industry.

Our clients include HDFC Bank, InduslndBank, Zomato,Amazon, PhonePe, Paytm,HUL andmany others.

Our triumphs!

IDfy has made it to forbes Asia 100 to Watch list
Deloitte Technology Fast 50,2023 India Winner
IDfy has the iBeta certification for ISO Compliance 30107-3
IDfy is now SOC 2 Type || Compliant

Excited already?

At IDfy, you will work on the entire end-to-end solution rather than a small cog of a giant wheel. Our culture thrives on...