// Consumer & Commerce/Consumer Goods
See Every Store.
Secure the Shelf.
Don't let blind spots cost you market share. We provide AI-driven visibility across your entire FMCG network, from retail profiling to distributor due diligence, so you expand with confidence.
The Growth Blind Spots in
Consumer Goods
Today’s brands aren’t slowed down by lack of reach – they’re
held back by hidden gaps:
Ghost outlets drive inefficiency.
Distributor onboarding delays slow GTM.
Verified staff reduces fraud risk.
One-time vendor checks miss ongoing threats.
Manual profiling limits on-ground visibility.
Why Leading Consumer
Brands Choose IDfy

- Conduct due diligence vendors, distributors, and suppliers through financial and non-financial assessment.
- Get real-time alerts on partner risk, compliance gaps, and regulatory red flags.
- Perform legal due diligence using proprietary criminal records database across partners & their directors.
Impact at Scale
Building digital trust across India’s consumer goods ecosystem.
5 L+
Merchants & RetailersOnboarded Annually
1.35 M+
Outlets ProfiledMonthly
70 M+
Verifications Processed Monthly
95%
Accuracy in DetectingIn-store Inventory






