// Consumer & Commerce/Consumer Goods

See Every Store.

Secure the Shelf.

Don't let blind spots cost you market share. We provide AI-driven visibility across your entire FMCG network, from retail profiling to distributor due diligence, so you expand with confidence.

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The Growth Blind Spots in
Consumer Goods

Today’s brands aren’t slowed down by lack of reach – they’re
held back by hidden gaps:

Ghost outlets drive inefficiency.

Distributor onboarding delays slow GTM.

Verified staff reduces fraud risk.

One-time vendor checks miss ongoing threats.

Manual profiling limits on-ground visibility.

Why Leading Consumer
Brands Choose IDfy

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  • Conduct due diligence vendors, distributors, and suppliers through financial and non-financial assessment.
  • Get real-time alerts on partner risk, compliance gaps, and regulatory red flags.
  • Perform legal due diligence using proprietary criminal records database across partners & their directors.

Impact at Scale

Building digital trust across India’s consumer goods ecosystem.

5 L+
Merchants & RetailersOnboarded Annually
1.35 M+
Outlets ProfiledMonthly
70 M+
Verifications Processed Monthly
95%
Accuracy in DetectingIn-store Inventory

Stories of
Trust & Scale

Exceptional accuracy and speed across verification processes.

Abhinav Puneeth

Abhinav Puneeth

Director

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IDfy has significantly improved our fraud prevention capabilities with accurate verification.

Kirti Patil

Kirti Patil

CTO

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The platform enables seamless identity checks that scale efficiently across teams.

Sameer Jadhav

Sameer Jadhav

Vice President

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A reliable system that ensures compliance without compromising user experience.

Ankit Shah

Ankit Shah

Head of Risk

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Fraud detection and verification workflows have become effortless using IDfy.

Rohit Mehta

Rohit Mehta

Product Lead

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The checks and verifications built in IDfy's help us identify and prevent fraud at source to a large extent.

Sneha Kapoor

Sneha Kapoor

Operations Manager

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Exceptional accuracy and speed across verification processes.

Abhinav Puneeth

Abhinav Puneeth

Director

logo

IDfy has significantly improved our fraud prevention capabilities with accurate verification.

Kirti Patil

Kirti Patil

CTO

logo

The platform enables seamless identity checks that scale efficiently across teams.

Sameer Jadhav

Sameer Jadhav

Vice President

logo

A reliable system that ensures compliance without compromising user experience.

Ankit Shah

Ankit Shah

Head of Risk

logo

Fraud detection and verification workflows have become effortless using IDfy.

Rohit Mehta

Rohit Mehta

Product Lead

logo

The checks and verifications built in IDfy's help us identify and prevent fraud at source to a large extent.

Sneha Kapoor

Sneha Kapoor

Operations Manager

logo

Exceptional accuracy and speed across verification processes.

Abhinav Puneeth

Abhinav Puneeth

Director

logo

IDfy has significantly improved our fraud prevention capabilities with accurate verification.

Kirti Patil

Kirti Patil

CTO

logo

The platform enables seamless identity checks that scale efficiently across teams.

Sameer Jadhav

Sameer Jadhav

Vice President

logo

A reliable system that ensures compliance without compromising user experience.

Ankit Shah

Ankit Shah

Head of Risk

logo

Fraud detection and verification workflows have become effortless using IDfy.

Rohit Mehta

Rohit Mehta

Product Lead

logo

The checks and verifications built in IDfy's help us identify and prevent fraud at source to a large extent.

Sneha Kapoor

Sneha Kapoor

Operations Manager

logo