India's Full-Stack DPDP Compliance Platform
Powering Real-World DPDP Implementation Across India’s Leading Enterprises
One system for every team compliance can't run without
Privy by IDfy helps enterprises operationalise DPDP compliance across consent, data principal rights, PII discovery, cookie governance, privacy risk, incident management, and third-party risk.
Built for India's privacy era, Privy gives privacy, legal, compliance, security, product, and business teams one connected platform to manage DPDP obligations with speed, consistency, and audit-ready proof.
Awards, Recognition and Enterprise Trust
Winner of NeGD-DPDP Innovation Challenge
Privy is recognised for helping enterprises move from privacy intent to operational privacy implementation.
Recognised for Privacy Innovation. Trusted for
Enterprise Implementation.
Trust & Privacy Platform of the Year
Data Privacy Product of the Year
Privacy Technology Leadership Award
Trusted by India's Leading Enterprises Across Industries
Powering DPDP Implementation Across 30+ Clients
Privy is trusted by enterprises across banking, insurance, NBFCs, investment and wealth, consumer and e-commerce, fintech, telecom, and services.
The View from Your Privacy
Control Tower
Privy gives enterprises a complete 360° view of privacy operations, all powered by one intelligent layer that ties everything together.
Consent Lifecycle Management
Manage consent, preferences, data principal rights, and cookie compliance across customer journeys.
Includes:
Continuous Compliance and Risk Management
Keep privacy processes under control through structured assessments, incident workflows, and vendor risk governance.
Includes:
Personal Data Discovery and Governance
Discover, classify, map, and govern personal data across systems, applications, vendors, and business processes.
Includes:
AI Compliance Co-pilot for Privacy Operations
Privy’s AI-Compliance Co-pilot helps privacy teams scan journeys, surface gaps, monitor risks, and connect evidence across the privacy lifecycle.
It works across consent, rights, PIAs, incidents, third-party risk, cookies, and data discovery to help teams stay audit-ready as privacy operations scale.
Why India's Leading
Enterprises Choose Privy
Privy by IDfy addresses privacy governance challenges through six core outcomes that enable scalable compliance, operational efficiency, and demonstrable accountability.
Full-Stack Privacy and Data Governance
Privy connects privacy, data protection, AI governance, security controls, consent, rights, incidents, and third-party risk into one operating model.
First-Time-Right Execution
Privy brings proven implementation experience, regulatory understanding, and execution frameworks to help enterprises reduce risk and accelerate DPDP readiness.
Demonstrable Defence
Privy helps organisations move beyond policy-level compliance by creating evidence-backed governance that can withstand regulatory, audit, and stakeholder scrutiny.
Execution at Speed
Privy translates regulatory obligations into operational workflows through automation, standardisation, and scalable implementation models.
ROI on Privacy
Privy helps enterprises reduce manual effort, improve governance efficiency, strengthen trust, and maximise the value of privacy investments.
Institutionalised Accountability
Privy helps enterprises define ownership, governance structures, decision rights, approval flows, and auditable privacy processes.
Full-Stack Privacy and Data Governance
Privy connects privacy, data protection, AI governance, security controls, consent, rights, incidents, and third-party risk into one operating model.
First-Time-Right Execution
Privy brings proven implementation experience, regulatory understanding, and execution frameworks to help enterprises reduce risk and accelerate DPDP readiness.
Demonstrable Defence
Privy helps organisations move beyond policy-level compliance by creating evidence-backed governance that can withstand regulatory, audit, and stakeholder scrutiny.
Execution at Speed
Privy translates regulatory obligations into operational workflows through automation, standardisation, and scalable implementation models.
ROI on Privacy
Privy helps enterprises reduce manual effort, improve governance efficiency, strengthen trust, and maximise the value of privacy investments.
Institutionalised Accountability
Privy helps enterprises define ownership, governance structures, decision rights, approval flows, and auditable privacy processes.
What Privy Helps You
Operationalise
Voice of Our Customers
At Axis Bank, data privacy and customer trust are our top priorities. Our collaboration with Privy marks a significant step toward strengthening compliance while enhancing customer experience.
N. Balaji
President & Head - Business Intelligence Unit (BIU)
We have evaluated various solutions and shortlisted IDfy as they have helped with deciphering the DPDPA guidelines and providing the tech solution, which has led to a longstanding partnership.
Praveen Mishra
CISO & SVP
Balancing compliance and customer experience has always been important for us. With Privy, we now have a compliant and transparent consent management system that not only ensures regulatory alignment but also delivers a smoother experience for our users. It gives us the confidence to manage consent effectively while offering customers the clarity and control they deserve.
Sayed Suleman
CTO
At Axis Bank, data privacy and customer trust are our top priorities. Our collaboration with Privy marks a significant step toward strengthening compliance while enhancing customer experience.
N. Balaji
President & Head - Business Intelligence Unit (BIU)
We have evaluated various solutions and shortlisted IDfy as they have helped with deciphering the DPDPA guidelines and providing the tech solution, which has led to a longstanding partnership.
Praveen Mishra
CISO & SVP
Balancing compliance and customer experience has always been important for us. With Privy, we now have a compliant and transparent consent management system that not only ensures regulatory alignment but also delivers a smoother experience for our users. It gives us the confidence to manage consent effectively while offering customers the clarity and control they deserve.
Sayed Suleman
CTO
At Axis Bank, data privacy and customer trust are our top priorities. Our collaboration with Privy marks a significant step toward strengthening compliance while enhancing customer experience.
N. Balaji
President & Head - Business Intelligence Unit (BIU)
We have evaluated various solutions and shortlisted IDfy as they have helped with deciphering the DPDPA guidelines and providing the tech solution, which has led to a longstanding partnership.
Praveen Mishra
CISO & SVP
Balancing compliance and customer experience has always been important for us. With Privy, we now have a compliant and transparent consent management system that not only ensures regulatory alignment but also delivers a smoother experience for our users. It gives us the confidence to manage consent effectively while offering customers the clarity and control they deserve.
Sayed Suleman
CTO
At Axis Bank, data privacy and customer trust are our top priorities. Our collaboration with Privy marks a significant step toward strengthening compliance while enhancing customer experience.
N. Balaji
President & Head - Business Intelligence Unit (BIU)
We have evaluated various solutions and shortlisted IDfy as they have helped with deciphering the DPDPA guidelines and providing the tech solution, which has led to a longstanding partnership.
Praveen Mishra
CISO & SVP
Balancing compliance and customer experience has always been important for us. With Privy, we now have a compliant and transparent consent management system that not only ensures regulatory alignment but also delivers a smoother experience for our users. It gives us the confidence to manage consent effectively while offering customers the clarity and control they deserve.
Sayed Suleman
CTO
At Axis Bank, data privacy and customer trust are our top priorities. Our collaboration with Privy marks a significant step toward strengthening compliance while enhancing customer experience.
N. Balaji
President & Head - Business Intelligence Unit (BIU)
We have evaluated various solutions and shortlisted IDfy as they have helped with deciphering the DPDPA guidelines and providing the tech solution, which has led to a longstanding partnership.
Praveen Mishra
CISO & SVP
Balancing compliance and customer experience has always been important for us. With Privy, we now have a compliant and transparent consent management system that not only ensures regulatory alignment but also delivers a smoother experience for our users. It gives us the confidence to manage consent effectively while offering customers the clarity and control they deserve.
Sayed Suleman
CTO
At Axis Bank, data privacy and customer trust are our top priorities. Our collaboration with Privy marks a significant step toward strengthening compliance while enhancing customer experience.
N. Balaji
President & Head - Business Intelligence Unit (BIU)
We have evaluated various solutions and shortlisted IDfy as they have helped with deciphering the DPDPA guidelines and providing the tech solution, which has led to a longstanding partnership.
Praveen Mishra
CISO & SVP
Balancing compliance and customer experience has always been important for us. With Privy, we now have a compliant and transparent consent management system that not only ensures regulatory alignment but also delivers a smoother experience for our users. It gives us the confidence to manage consent effectively while offering customers the clarity and control they deserve.
Sayed Suleman
CTO
At Axis Bank, data privacy and customer trust are our top priorities. Our collaboration with Privy marks a significant step toward strengthening compliance while enhancing customer experience.
N. Balaji
President & Head - Business Intelligence Unit (BIU)
We have evaluated various solutions and shortlisted IDfy as they have helped with deciphering the DPDPA guidelines and providing the tech solution, which has led to a longstanding partnership.
Praveen Mishra
CISO & SVP
Balancing compliance and customer experience has always been important for us. With Privy, we now have a compliant and transparent consent management system that not only ensures regulatory alignment but also delivers a smoother experience for our users. It gives us the confidence to manage consent effectively while offering customers the clarity and control they deserve.
Sayed Suleman
CTO
At Axis Bank, data privacy and customer trust are our top priorities. Our collaboration with Privy marks a significant step toward strengthening compliance while enhancing customer experience.
N. Balaji
President & Head - Business Intelligence Unit (BIU)
We have evaluated various solutions and shortlisted IDfy as they have helped with deciphering the DPDPA guidelines and providing the tech solution, which has led to a longstanding partnership.
Praveen Mishra
CISO & SVP
Balancing compliance and customer experience has always been important for us. With Privy, we now have a compliant and transparent consent management system that not only ensures regulatory alignment but also delivers a smoother experience for our users. It gives us the confidence to manage consent effectively while offering customers the clarity and control they deserve.
Sayed Suleman
CTO
At Axis Bank, data privacy and customer trust are our top priorities. Our collaboration with Privy marks a significant step toward strengthening compliance while enhancing customer experience.
N. Balaji
President & Head - Business Intelligence Unit (BIU)
We have evaluated various solutions and shortlisted IDfy as they have helped with deciphering the DPDPA guidelines and providing the tech solution, which has led to a longstanding partnership.
Praveen Mishra
CISO & SVP
Balancing compliance and customer experience has always been important for us. With Privy, we now have a compliant and transparent consent management system that not only ensures regulatory alignment but also delivers a smoother experience for our users. It gives us the confidence to manage consent effectively while offering customers the clarity and control they deserve.
Sayed Suleman
CTO
Who Privy Is Built For
DPOs and
Privacy Teams
Monitor consent, rights, incidents, PIAs, vendor risk, cookies, personal data discovery, and audit evidence in one place.
Legal and
Compliance Teams
Translate DPDP obligations into operating workflows, approvals, records, and demonstrable compliance.
Security
Teams
Identify personal data exposure, coordinate incident workflows, and strengthen privacy risk visibility.
Product
Teams
Build privacy into product journeys, consent flows, data collection, and new feature launches.
Marketing
Teams
Manage marketing consent, cookie preferences, campaign permissions, and customer communication choices.
Procurement and
Vendor Teams
Assess vendors, processors, data sharing, contracts, and third-party privacy risk.
Business
Leaders
Get visibility into privacy maturity, readiness gaps, accountability, and enterprise risk.
Industries Privy Supports
Banking and Financial ServicesManage consent, customer rights, data discovery, incident workflows, vendor risk, and audit evidence across regulated financial journeys.
InsuranceGovern policyholder data, consent, claims data, third-party processors, customer rights, and privacy risk workflows.
NBFCsOperationalise DPDP compliance across lending, onboarding, collections, support, vendor networks, and customer communication.
FintechManage consent, customer data, partner ecosystems, data rights, risk assessments, and privacy evidence at scale.
E-commerce and Consumer MarketsGovern customer consent, cookies, marketing preferences, seller and buyer data, data sharing, and privacy requests.
Telecom and ServicesManage high-volume personal data, customer rights, consent preferences, third-party processors, and incident workflows.
Frequently Asked Questions
A DPDP compliance platform is software that helps organisations manage, automate, and evidence privacy obligations under India’s Digital Personal Data Protection framework. It typically supports consent management, data principal rights, PII discovery, cookie compliance, privacy risk assessments, incident workflows, third-party risk, dashboards, and audit evidence.
Privy helps enterprises operationalise DPDP compliance through three pillars: Consent Lifecycle Management, Continuous Compliance and Risk Management, and Personal Data Discovery and Governance. These pillars cover consent governance, DPRM, Cookie Manager, PIAs, Incident Management, TPRM, and Data Compass, supported by an AI Co-Pilot for privacy operations.
No. Privy includes consent management, but it is built as a full-stack DPDP compliance platform. It also supports Data Principal Rights Management, cookie governance, PII discovery, Privacy Impact Assessments, Incident Management, Third-Party Risk Management, and AI-led privacy operations visibility.
Data Principal Rights Management helps organisations manage requests from individuals related to their personal data. This may include access, correction, deletion, consent withdrawal, and grievance requests. Privy helps teams intake, assign, track, resolve, and evidence these requests at scale.
Privy helps enterprises map third-party data flows, assess vendor and processor risk, monitor controls, maintain documentation, and create evidence of third-party accountability. This is important for organisations with large vendor ecosystems and outsourced data processing.
Data Compass is Privy’s personal data discovery and governance capability. It helps enterprises discover, classify, map, and monitor PII across systems, applications, databases, cloud environments, and vendors.
Yes. Privy’s Cookie Manager helps enterprises manage cookie banners, tracker categories, user preferences, consent records, and website consent governance.
Yes. Privy helps teams run Privacy Impact Assessments and DPIA-style workflows for products, processes, systems, campaigns, and vendors.
Yes. Privy helps organisations manage privacy incidents through structured intake, severity classification, workflow assignment, escalation tracking, remediation, closure, and audit logs.
Privy’s AI Co-Pilot helps privacy teams scan journeys, surface privacy gaps, identify risk signals, connect evidence, and improve visibility across consent, rights, incidents, PIAs, TPRM, cookies, and data discovery.
Yes. Privy is built for regulated and high-scale industries including banking, insurance, NBFCs, fintech, telecom, e-commerce, and consumer businesses. It helps teams manage DPDP obligations alongside sector-specific privacy and governance requirements.
Enterprises choose Privy because it offers a full-stack DPDP compliance platform, proven implementation experience, enterprise-grade trust, audit-ready evidence, and a connected privacy operating model built for India.