
Merchant lending
In order for
lending companies to confidently lend to MSME
merchants/entities, the Udyam Aadhaar verification API
helps to validate the genuineness of the entity, thereby
reducing the risk of lending to these entities.

Merchant onboarding
In order for
e-commerce or aggregator companies to confidently
onboard MSME merchants or entities on their platform,
the Udyam Aadhaar verification API helps provide them
the faith that the merchant is not a fraudulent entity
"The checks and verifications built in IDfy's platform help us identify and prevent fraud at source to a large extent.”
Kirti Patil CTO, Kotak Life Insurance